Jan
4
2011
Put the Focus on User Experience
Author: SamA website is a wondrous thing. It is one of the few forms of media that is truly interactive. Visitors to a site can ingest information and entertainment at their leisure. They can submit forms, play games , purchase items, share their own thoughts and media, and even engage in conversations or chat with others. This has proven to be a boon for businesses who are savvy enough to capitalize on the two-way conversation provided by the web.
The most effective company websites focus on providing a quality User Experience . They don’t make their sites a place for talking at an audience or simply taking their money. They appeal to the needs and desires of visitors in order to entice them into completing specific acts. This could be a simple viewing of advertising videos, filling out a lead form, signing up for a newsletter, downloading documents or programs, or completing a purchase.
By making it as easy as possible to interact with the company and complete the desired action, a business begins to build a good reputation with the online community. Visitors who had a positive user experience are much more likely to return to the site in the future. Maybe they will be looking for new information or perhaps they will want to purchase additional products. If they’ve had a truly great user experience with a business site they may even begin to recommend the site to their friends and peers. The result is that a positive experience turns customers into brand advocates — which translates into free advertising for the company.