For individuals who are not directly involved with customer service issues involved with their work or who do not frequently experience direct service as a consumer, the importance of excellence customer service can be an abstract thought and removed from their common mentality. That is in part why it while be an extremely unpleasant and surprising event when they actually encounter inadequate or negligent customer service when it is most necessary. This can also ring true for individuals who are greatly accustomed to supreme quality service and suddenly receive less than that.

And for those individuals who are actively involved in some service or retail industry and are ethical professionals who insist on providing the best service possible, it can be particularly frustrating and upsetting when they witness or experience poor service first hand. Meanwhile, the service provider or staff member who is actually delivering the less than adequate service may be the last to know how important excellent customer service is and the extent of damage they may be doing both to the company for which they work and also their own job security.
This why business professionals such as Steve Barbarich remain consistently focused on providing the best possible customer care and service. They have a full understanding that it simply does not matter to the consumer if the sales person has had a bad morning or is in a poor mood. If a staff person is facing a life circumstance that will affect their job performance they should remain at home. However, once any staff member arrives at work and steps into their position, they are completely responsible for the quality of service they deliver and there are no excuses for neglecting that responsibility. Companies should have an easily accessible standard set of service guidelines and train their staffs accordingly.

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The Importance of Excellent Customer Experience

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A business that provides their customers and clients with great customer service will benefit in many ways.  Not only will they make a profit in the long run with repeat business, but they will be respected among their peers and fellow business associates.  One of the first steps is take right at the initial point of contact, the first meeting.  When customers walk in the door they should be greeting quickly, attentively and respectfully.  This will let them know that they are valuable to you, and will make them comfortable with the knowledge they you know that they are there.  This is important when a business is busy, as it is easy to become distracted with the tasks at hand.  Just a simple nod or “hello” will ensure them that you will be with them as soon as you can be.  If it feels appropriate, many people like to be called by their name.  Remembering someones name will let them know that you have an investment in the continued relationship that is being developed.

As Steve Barbarich knows through good customer service practice, it is about being aware of the fact that when people are spending money in your business or on your products, the expect and deserve value and quality.  The staff should be extremely well trained on the products and services, and be capable of answering any questions that may arise.  This applies to knowing about the warranties and the guarantees, the prices and the promotional offers.  If a staff member must fumble through manuals or search for the answers, this will indicate that they do not thoroughly know what they are doing.  Should one need to look for the answer, do so as quickly as possible.  Quite simply, be helpful and courteous.  For even if it does seem to be immediately profitable, it will pay off in the end as the repeat customers will grow in number ensuring the continued success of your business.

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Elemental Customer Services Practices

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