Category Archives: Motor Racing

Cost of Sponsoring a Race Team

Every race fan knows that their favorite driver couldn't compete with sponsorships -- and lots of them.  All those patches on the uniform, all the logos on the car itself, each represents a financial arrangement between a company or brand and the team or driver. If you own your own business maybe you've dreamed of someday having enough money to sponsor a race team. That may turn out to be a pipe dream, unless your company has a huge marketing budget. ...

24 Hours of Daytona Revisited

The inaugural race of a new series is where officials sweat the small stuff. Unfortunately, high ranking IMSA officials are humans too, and they proved it at the 24 Hours of Daytona on January 26th. The 24-hour endurance race had a somewhat infamous ending for the GTD class. The No. 555 Ferrari 458 Italia, driven by Level 5 Motorsports’ Alessandro Pier Guidi, had been battling with the No. #45 Flying Lizard Audi R8 LMS piloted by Markus Winkelhock for the last...

Formula 1 Changes in 2014

2014 is shaping up to be a year of big changes for Formula 1. Here is what you need to know to get up to speed before the season starts. Tracks The season opens down under with the Australian Grand Prix in Melbourne on March 16th. Oz has not hosted a Grand Prix in 10 years, but the street circuit is a driver favorite, so it should be an entertaining race. Enjoyed watching the Winter Olympics? Need more Russia in your life? You...